Color

Color is the visual expression of a brand and is an integral part of product packaging, which comes in a wide variety of colors. It triggers thoughts, emotions, and feelings about a product and directly impacts purchasing decisions. This is because 85% of consumers buy products based on color. This makes choosing the right color for the packaging even more important. Changing the material’s color is fundamental before making the biomaterial packaging. This ensures that the project’s original purpose is met and that no additives are added to give the material a single structure as far as possible. At the same time, it is possible to make the material colorful. So we chose to use waste ingredients, such as fruit peels, tea leaves, tea dregs, etc. They are all-natural colors. It can ensure the safety of the material and reduce the production cost simultaneously.

During mixing, try adding natural colors such as orange peel, lemon peel, coffee, rose, chrysanthemum, saffron, honeysuckle, etc., to get different colors. If a darker color is required, boil natural ingredients such as orange peel in water for a more extended period to darken the color before adding it to the mixture. It is also possible to get more colors by mixing them using natural colors. For example, the soap packaging uses the color of the soap itself, made by mixing natural colors. The coffee cup bag also uses the color of coffee. Boxes, which are widely used as packaging, use the original color of the raw material without adding additional natural coloring.